About

Strategy shaped by story.

A creative strategist and storyteller working across campaigns, civic life, live experiences, and the arts. Based in Dallas; working everywhere.

I'm a creative strategist and storyteller — and, on a good day, a cultural translator — working across campaigns, civic life, live experiences, nonprofit advocacy, and the arts.

For more than a decade, I've helped brands, institutions, and communities communicate more clearly, with more care, and with a better sense of who's actually on the other end.

The work has taken a lot of shapes: national campaigns, public engagement for civic policy, theatrical direction, disability advocacy, and audience strategy for everything from regional theatre to Super-Bowl-scale media. What ties it together is less the deliverable than the question underneath it.

How do we help people feel something true enough to move?

The work I'm known for

Translation, in the working sense of the word: between institutions and the people they're trying to reach, between what's intended and what's actually understood, between an idea on paper and an experience someone walks away from.

The strongest ideas are not just intelligent. They are felt.

Where I've contributed

National campaign strategy on multi-Super-Bowl initiatives. Civic engagement for Dallas Zoning Reform. Audience growth for regional theatre. Brand and public messaging for legislative advocacy in Texas. Founder of an inclusive fashion-and-performance experience and co-founder of a behavior-change framework for disability-inclusive communications.

The throughline is always the same: clear ideas, told with care, in service of people.

Beyond the brief

I speak and facilitate at conferences, civic stages, and cultural institutions on the things I care about most — accessibility, cultural strategy, and the craft of being understood. If that's a conversation worth having, I'd love to hear from you.